LETTER FROM KEVIN: LEAVE.IN.REPAIR

Hi,

I am proud to say that the REPAIR line has been one of the biggest launches ever at KEVIN.MURPHY. This is because it is a new way of looking at hair care; being able to have a high protein range that reconstructs while smoothing and softening the hair is rather exciting. I wanted to go one step further than REPAIR-ME.WASH, RINSE and RE.STORE to give  clients a problem solving, nourishing leave-in treatment that weightlessly repairs and restores damage where it is most needed.

Working behind the scenes in fashion, on set and during salon visits, I have noticed that balayage and ombre techniques have taken the world by storm. We have had a revolution in colour techniques over the last few years (add to this that long hair is coming back in style) and we have a perfect storm of hair that needs repair and nourishment. I have found that hair coloured in this manner can be difficult to style, and that all hair has different repair needs from root to tip! RWith the addition of LEAVE-IN.REPAIR the set is now complete.

As usual, I look for the best that the natural world has to offer, and pair that with advances being made in skincare. As with the other products in the REPAIR range, I have added an enzyme called Papain to keep the proteins soft. Papain is also anti-static and gives the hair a conditioned feel while the other ingredients do their job. Orange Peel Oil offers the potency of Vitamin C for protection, while Hydrolysed Pea Protein packs a punch with Jojoba Seed Oil to seal off the hair, and add shine  and smoothness while regulating moisture loss, even in a harsh, dry climate. In addition, some exciting new ingredients include Rose Geranium, which provides balance for scalp health, Bamboo Extract for resilience and strength, and Hydrolysed Keratin, which offers rebuilding qualities for the hair.

LEAVE-IN.REPAIR will target the most damaged areas of the hair, where and when damage occurs. This has the benefit of bringing the hair together and making it behave in a uniformed manner while being nourished from root to tip, along with added protection from constant heat styling and environmental damage. Your desired style will last longer, as this targeted approach to repair makes sure that product does not build up where it is not needed. Hair will be left moisturised and protected while split ends are repaired and hair breakage due to brittleness is halted. Furthermore, elasticity is promoted, which will make the hair look and feel healthierwith shine, natural body and protection - all without weight!

Kevin

K.MEN COLLECTION

Discover the first men only colllection ever! 

NEW COLOR.ME CAMPAIGN! HAVE TO SEE!

“Girl power” was the inspiration behind the 2017 COLOR.ME campaign: PUNK.LINE.

The new collection speaks to a new woman, bolder, with a cool femininity through a collection of shades and techniques that accommodate the rapidly changing landscape that defines the perception of new beauty. Drawing inspiration from the 90’s girl band, Bikini Kill, the collection is about having the confidence to be a strong individual and dance to the beat of your own drum. Widely considered the pioneers of the riot girl movement, Bikini Kill was known for their radical feminist lyrics and fiery performances. 

SMOOTH.AGAIN IS HERE!

Hi there, 

I wanted to write to you and explain why I wanted to make SMOOTH.AGAIN WASH & RINSE.

The SMOOTH.AGAIN regimen has been created for clients who suffer at the hands of frizz. If your hair is naturally curly, it will help you define the curl, and if you have straight or wavy hair, it will help you to control frizz. Together with SMOOTH.AGAIN, the WASH and RINSE also offer protection from the natural elements along withrepair for existing chemical or mechanical damage. SMOOTH.AGAIN.WASH and RINSE contain key ingredients from the best of nature and science.

Monoi Oil, used for ages by Polynesians due to its many benefits, is made fromsoaking the petals of a Tahitian Gardenia (called Tiaré) in Coconut Oil. This timeless ritual starts by handpicking the flowers and ends with infusing the macerated flowers in Coconut Oil. Polynesians have many rites involving Monoi, from ceremonial to the protection of the skin and hair from the elements - all centred on the heavenly fragrance and the ability of the oil to protect, soften and perfume.

 

Present in both SMOOTH.AGAIN.WASH and RINSE, Monoi Oil contains a high concentration of Vitamin E and Antioxidants, along with Essential Fatty Acids (EFA’s) like Lauric Acid that hone in on damaged hair and soothe the scalp. Silky an lightweight, Monoi Oil penetrates the hair shaft, closing the cuticle while smoothing and providing a luminous shine. Monoi Oil also helps to significantly reduce frizz and can help lessen protein loss in hair thus giving a softer, shinier result with less breakage.

We also know that Keratin Protein has a positive effect on hair. The trouble is not all hair has the same need. Even on the same head, not every strand requires the same attention. I needed something “targeted” - something that has the right approach to rebuild the ends or provide treatment wherever the hair needs it most. A targeted approach makes sure the hair only receives the Keratin Protein where it is needed.

Using a new and innovative ion-based cationic technology, the Keratin Protein has been developed to mimic the structure of proteins in the hair to fit seamlessly where it is most needed, providing optimal smoothing and de-frizzing, truly the best of science.

Natural ingredients such as Sunflower Seed Oil and Cocoa Butter further protect and nourish the hair while combating frizz, restoring elasticity and looking after the health of your scalp. So if your client’s hair needs smoothing, whether it is curly or straight, your hair can be SMOOTH.AGAIN.

Enjoy!