NEW COLOR.ME CAMPAIGN! HAVE TO SEE!

“Girl power” was the inspiration behind the 2017 COLOR.ME campaign: PUNK.LINE.

The new collection speaks to a new woman, bolder, with a cool femininity through a collection of shades and techniques that accommodate the rapidly changing landscape that defines the perception of new beauty. Drawing inspiration from the 90’s girl band, Bikini Kill, the collection is about having the confidence to be a strong individual and dance to the beat of your own drum. Widely considered the pioneers of the riot girl movement, Bikini Kill was known for their radical feminist lyrics and fiery performances.