I wanted to write to you and explain why I wanted to make SMOOTH.AGAIN WASH & RINSE.
The SMOOTH.AGAIN regimen has been created for clients who suffer at the hands of frizz. If your hair is naturally curly, it will help you define the curl, and if you have straight or wavy hair, it will help you to control frizz. Together with SMOOTH.AGAIN, the WASH and RINSE also offer protection from the natural elements along withrepair for existing chemical or mechanical damage. SMOOTH.AGAIN.WASH and RINSE contain key ingredients from the best of nature and science.
Monoi Oil, used for ages by Polynesians due to its many benefits, is made fromsoaking the petals of a Tahitian Gardenia (called Tiaré) in Coconut Oil. This timeless ritual starts by handpicking the flowers and ends with infusing the macerated flowers in Coconut Oil. Polynesians have many rites involving Monoi, from ceremonial to the protection of the skin and hair from the elements - all centred on the heavenly fragrance and the ability of the oil to protect, soften and perfume.
Present in both SMOOTH.AGAIN.WASH and RINSE, Monoi Oil contains a high concentration of Vitamin E and Antioxidants, along with Essential Fatty Acids (EFA’s) like Lauric Acid that hone in on damaged hair and soothe the scalp. Silky an lightweight, Monoi Oil penetrates the hair shaft, closing the cuticle while smoothing and providing a luminous shine. Monoi Oil also helps to significantly reduce frizz and can help lessen protein loss in hair thus giving a softer, shinier result with less breakage.
We also know that Keratin Protein has a positive effect on hair. The trouble is not all hair has the same need. Even on the same head, not every strand requires the same attention. I needed something “targeted” - something that has the right approach to rebuild the ends or provide treatment wherever the hair needs it most. A targeted approach makes sure the hair only receives the Keratin Protein where it is needed.
Using a new and innovative ion-based cationic technology, the Keratin Protein has been developed to mimic the structure of proteins in the hair to fit seamlessly where it is most needed, providing optimal smoothing and de-frizzing, truly the best of science.
Natural ingredients such as Sunflower Seed Oil and Cocoa Butter further protect and nourish the hair while combating frizz, restoring elasticity and looking after the health of your scalp. So if your client’s hair needs smoothing, whether it is curly or straight, your hair can be SMOOTH.AGAIN.